JNBY is one of the most iconic fashion brands in China, founded by Ms. Li Lin in 1999. The brand Insists on an aesthetics of "modern, dynamic, interesting and calm". It dedicates to materials development and technology innovation, restores emotion of design through wearing experience so that to embody a life spirit of “Just Naturally Be Yourself”.

中国最具代表性的商业品牌之一，由李琳女士创建于1999年。品牌坚持“现代、活力、意趣、坦然”并存的设计美学，专于材质的研发与工艺提升，并将设计的情感通过穿着体验还原，以体现“Just Naturally Be Yourself”的生活精神。