Launched in 2008, anta kids is the subsidiary brand of ANTA Group and is the leading children’s sports culture brand in China. anta kids’ products include professional sports series, fashion sportswear series and baby wear series. In recent years, the brand has cooperated with international IP such as Marvel, Frozen, Hello Kitty and TOKIDOKI to adapt to the domestic consumption upgrading trend, thus further becoming the trend-setter of children’s wear industry. With the brand advocate of “Play Makes Your Day”, anta kids encourages every child to play happily, helps parents to develop their children's potential and inspire them to create their own future, which is well received by young parents.
安踏儿童隶属于安踏集团，创立于2008年，是中国领先的儿童运动文化品牌，安踏儿童产品包括专业运动系列、潮流运动系列、婴小童系列。近年来安踏儿童顺应国内消费升级，与漫威、 冰雪奇缘、hello kitty、TOKIDOKI等国际IP跨界合作，引领儿童鞋服趋势。秉承“顽出成长”的品牌主张，安踏儿童鼓励每一个孩子都能快乐运动，帮助家长激发孩子成长天赋，创造未来，深受年轻父母的喜爱。