XU YING / 徐颖

CREATIVE DIRECTOR, PEACEBIRD MEN

太平鸟男装设计总监

As an incarnation of China’s contemporary ‘Youth Culture’ PEACEBIRD MEN offers a window into the world of Chinese youth today, what it means and sheds light on its hunger for unfettered design prepared to lightheartedly challenge the boundaries of fashion. Fresh individuality, independence and innovation - the trademarks of “Pacific Youth”- are also the cardinal points at PEACEBIRD MEN that guide its young spirit.


中国当代“青年文化”的代表性商业品牌。PEACEBIRD MEN洞察中国青年生活现状,解读当代青年文化内涵,敢于在设计中尝试大胆好玩的潮流事物。年轻个性,有着独立精神是“太平青年”最鲜明的特征,也是PEACEBIRD MEN品牌年轻化转型的指引。