HONG YANGWEI / 洪杨威

CREATIVE DIRECTOR PEACEBIRD WOMEN

太平鸟女装设计总监

XU YING / 徐颖

CREATIVE DIRECTOR PEACEBIRD MEN

太平鸟男装设计总监

Peacebird, a key player in Chinese fashion, was established by Zhang Jiangping in 1995. By keeping its finger on the pulse of fashion and constantly updating its image, the label was able to trigger a new wave in Chinese youth fashion. Peacebird now has annual sales of over 10 billion RMB.


中国知名的商业时装品牌,由张江平先生创立于1995年。通过品牌升级与形象重建,掀起本土品牌年轻化的潮流。太平鸟用年过百亿的零售额证明了从“服装”向“时装”的成功转型。